Press

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Industry Recognition & Media Coverage

Midway Lighting’s innovative products and business model have garnered widespread attention. Here are some of our highlights.

Latest News

November 2024 | Good Housekeeping
Winner, “Best Smart Holiday Lights”

“Midway’s RGBIC light strips surpass competitors costing three times as much in color transition smoothness, with an app interface that’s refreshingly intuitive.”

October 2024 | TechCrunch
“How This DTC Brand Is Disrupting the $5B Holiday Lighting Market With ‘Self-Repairing String Lights’”

In-depth coverage of our patented technology reducing electronic waste, plus our B Corp certification application process.

September 2024 | Architectural Digest
“10 Smart Home Starter Brands Recommended by Designers”

Recommended by interior designer Amanda Jackson as the “go-to for budget-friendly ambient lighting.”

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