Here’s the polished American English translation:
Lighting Up Life’s Every Moment
It started with a simple belief: everyone deserves beautiful lighting.
In 2018, while planning his own wedding, founder Jiaye Chen discovered that holiday lighting on the market was either poor quality or prohibitively expensive. Those cheap string lights flickered at the worst moments, while professional-grade equipment was far beyond the average family’s budget.
“Why can’t high-quality lighting be accessible to everyone?”—This question sparked the birth of MidwayLights.
Our Journey
The Garage Beginning
In a garage, Chen and two engineer friends hand-assembled the first batch of LED string lights. Priced at 60% of mainstream brands. The initial 200 units launched on the website and sold out within 72 hours.
Smart Ecosystem
Partnering with a smart home team, users can now adjust color temperature from their phones, set timers, and even sync lights to music. But we insist: smart features should be a bonus, not a barrier. Our base products remain plug-and-play—technology should never complicate the experience.
Today: Sustainable Lighting
We’ve committed to carbon-neutral operations across our entire product line by 2026. We’re using recycled plastic housings, biodegradable packaging materials, and have launched the “Old Lights Recycling Program”—send back string lights from any brand and receive a discount on your next purchase.
What Makes Us Different
Uncompromising Quality
Every batch undergoes 72-hour aging tests, simulating extreme temperatures (-20°F to 120°F) and humidity conditions. Our defect rate is <0.3%, compared to the industry average of 2-5%.
Transparent Pricing
No middleman markups, no inflated “original prices.” Our pricing formula is simple: material costs + fair margin = your price.
Authentic Community
We don’t pay influencers for fake reviews. Under the #MidwayLights hashtag on Instagram, you’ll find real users’ living rooms, backyards, and wedding venues. The best photo each month earns its creator $100 in store credit.
Lifetime Support
The purchase is just the beginning. Whether you need a replacement remote for lights bought three years ago or want advice on the latest decorating trends, our customer service team is always here. Average response time: 4 hours for email, 30 seconds for live chat.
Our Promise
“We don’t just sell lights—we help you create memories. The look of wonder on your child’s face on Christmas morning, the laughter at summer backyard parties, the warm glow of a proposal moment—these occasions deserve the very best lighting by your side.”
— Chen, Founder